In a surprising move, Tata Group is all set to make a grand entrance into the ever-growing online food ordering sector through its super app Tata Neu. Utilizing the powerful Open Network For Digital Commerce (ONDC), this new development is set to revolutionize the way food is ordered and consumed in today’s digital world.
According to a recent report by MoneyControl, Tata Group is gearing up to conduct closed-user group trials for online food ordering on the Tata Neu platform. While it may take some time before the feature is available to the public, the conglomerate seems determined to make a bold entrance into this lucrative market.
Leading the charge on this ambitious project is Gaurav Porwal, the Senior Vice President at Tata Digital. Having already made its mark in various sectors such as groceries, electronics, fashion, pharmacy, coffee, and airlines, Tata Neu’s foray into food delivery is highly anticipated.
What sets Tata Neu’s approach apart from its competitors is its utilization of the ONDC platform. This revolutionary technology enables all players in the e-commerce ecosystem, from buyers and sellers to service providers and intermediaries, to seamlessly interact with each other. By functioning as a buyer-side app, It eliminates the need for maintaining a fleet of delivery riders or negotiating with restaurants to join the platform. This unique business-to-consumer role positions Tata Neu as a game-changer in the digital marketplace.
One of the main objectives behind entering the food ordering sector is to create a “high-frequency use case” that will keep consumers coming back to the app regularly. By offering an all-in-one platform where users can access various categories like apparel, jewelry, groceries, electronics, and flights, Tata Neu aims to capitalize on cross-selling opportunities. This strategic move could give the app a significant advantage over its competitors.
With Tata Group’s reputation for excellence, coupled with the innovative use of ONDC technology, Tata Neu’s venture into online food ordering is expected to make waves in the industry. As the conglomerate continues to diversify and expand its digital offerings, consumers can look forward to a seamless and engaging experience, further solidifying Tata Neu’s position as a market leader.
While specific details about the launch date are yet to be announced, there is no doubt that the industry is eagerly awaiting the unveiling of Tata Neu’s online food ordering feature. As the digital marketplace continues to evolve rapidly, Tata Group’s move into this sector is bound to have a profound impact on how we order and experience food in the digital age.
The stage is set, and all eyes are on Tata Neu as it prepares to disrupt the online food ordering landscape with the power of ONDC technology.
About TATA NEU
- A multipurpose mobile application developed by the Tata Group.
- Unified platform that brings together various Tata brands under one roof, offering a wide range of products and services, including groceries, electronics, fashion, travel, bill payments, and more.
- User can earn NeuCoins on every purchase you make on it, which can be redeemed for discounts on future purchases across all Tata brands.
- NeuPass members get access to exclusive benefits, such as free deliveries, early access to sales, and invitations to special events.
- Enables users to access various services such as e-commerce, financial services, entertainment, travel, and more.
- Provides a seamless user experience with a user-friendly interface and intuitive navigation.
- Aims to simplify and enhance the daily lives of users by offering convenience and accessibility through a single app.
- It includes brands such as Croma, Bigbasket, Westside, AirAsia India, Tata 1mg, IHCL, Qmin, and many more.
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